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  • Why are you called 77 Diamonds?

    In 1477, the first diamond ring was given as a gesture of “will you marry me” by Archduke Maximillian to Mary of Burgundy. 1477 was too long so we shortened it! Also 77,000 miles per second is the speed at which light passes through a diamond.

  • How long have you been in business?

    The company was formed in 2004 and we will shortly be celebrating our 15th anniversary.